I approach sponsored and partnered content with the same care I bring to any editorial work: strong standards, a clear point of view, and respect for the reader. If something has my name on it, it should feel thoughtful, engaging, and true to the brand—not like it was dropped into the feed as an afterthought.

That’s meant building editorialized ad packages, collaborating closely with sales, branded content, and design teams, and shaping campaigns that balance storytelling with business goals. Highlights include creating a digital issue all about Play with Duplo, producing a series of Four Seasons hotel reviews, and partnering with a pediatrician on a summer health series for Off!‍ ‍

I’m especially drawn to projects where brands can show up in a smart, natural way across platforms without sacrificing voice or credibility. At its best, sponsored content doesn’t feel like an interruption—it feels like a good story that just happens to be a partnership.