I develop and oversee editorial franchises and special projects designed to grow with audiences and resonate over time. That includes leading the Happy Kid Awards for five years—testing products with families across the country, researching innovative family-focused brands, and creating an experience that’s both useful and engaging for readers.

I also launched the Mom of 3 POV family column, which connected deeply with readers and became a sales tool for national brands—demonstrating how strong editorial ideas can support broader business goals. Beyond columns and campaigns, I’ve created special digital issues that were later printed as magazines, experimenting with formats and storytelling approaches that keep content fresh and memorable.

From recurring franchises to tentpole packages to experimental issues, I’m always exploring new formats, ideas, and ways to connect with readers.