Brand Building

I love helping define how a brand shows up—its voice, point of view, and relationship with its audience.

Sometimes that means scaling awareness through SEO and content partnerships; other times it’s collaborating closely with PR teams and subject-matter experts. Every time, it’s about shaping stories that serve both the audience and the business.

I’ve also helped bring brands off the page and into the real world—from creating social video for audiences of more than two million followers to representing brands in industry spaces, moderating events, and speaking on panels, including the Stir x Kat Stickler conversation and Media Relations BootCamp.

A grid of colored squares next to text that reads 'NEW PRODUCT MEDIA EVENTS' in bold, colorful letters.

Invitation to 'Love Stories 2.0' event with details about date, time, location, and activities, with photos of smiling women at the bottom.

A window with black curtains partially pulled back, revealing a brick building outside. On the windowsill, there are two teddy bears, one large and one small, next to a woven basket. Overlaid text says: "purewow MOM TESTED, MOM APPROVED".

“Alexia has a strong instinct for what resonates with audiences and a clear understanding of how editorial work supports broader business goals. During periods of growth and transition—including serving as Acting Executive Managing Editor and leading major verticals—she brought calm, clarity, and trust to both the work and the teams she managed.”

— Kevin Stetter, Chief Operating Officer at Gallery Media Group

Brand Building

Alexia Dellner